The Norwegian Edge™ Unveiled
Norwegian Cruise Line revealed today The Norwegian Edge™, an innovative programme that promises to introduce a new standard of excellence that encompasses the entire guest experience, from ship hardware to culinary enhancements and exclusive private destination developments. The Norwegian Edge™ reflects a significant two-year $400 million investment by the company through 2017 and demonstrates the line’s commitment to exceptional quality and extraordinary experiences. The centrepiece of the programme is an extensive ship refurbishment initiative that will elevate the experience on board the Norwegian fleet to this new standard.
“Norwegian has a long history of investing in its fleet to offer guests the latest and greatest innovations, but the investment to raise our ships to The Norwegian Edge™ standard of excellence takes it to new levels,” said Andy Stuart, Norwegian Cruise Line president and chief operating officer. “The new standards of The Norwegian Edge programme will entice our guests to return again and again to ships that will look and feel as if they were just delivered, with all new menus and new dining experiences, visiting incredible exclusive destinations that reflect the quality finishes, amenities and outstanding service found across the Norwegian fleet.”
The Norwegian Edge™ programme seeks to create modern, relevant and delightful holiday experiences for guests at every turn—an approach that dovetails perfectly with the brand’s unique promise of freedom and flexibility, all which is showcased through Norwegian’s new marketing campaign, Feel Free.
The extensive ship revitalisation programme at the heart of The Norwegian Edge™ will completely transform many spaces on board nine of the fleet’s ships to reflect the premium look and feel of the line’s newest and most spectacular ships. As the cruise line with the youngest fleet in North America, this extensive enhancement programme will offer much more than the traditional soft goods décor updates and serve to make the line’s ships into essentially new vessels.
The refurbishment programme began in October 2015 with a full refresh of Norwegian Epic that included the debut of brand new venues like The Cavern Club; complete restaurant makeovers in La Cucina and a new look for Cagney’s, Le Bistro, Moderno Churrascaria, The Manhattan Room and the Garden Café, now with a sleek and crisp white palette; and refreshed décor, furniture and flooring in many public spaces, including The Haven Courtyard, Lounge and Restaurant, for a more modern and clean design.
Norwegian Gem followed in November, debuting significant enhancements including a complete makeover of Bliss Lounge; extensive interior refurbishments; refreshing of décor including new furniture and new flooring in all speciality restaurants and several complimentary outlets, as well as bars and lounges, to reflect a more contemporary look; new pool deck furniture; interactive digital signage and wayfinding technology; new teak flooring throughout outdoor spaces and corridors of upper decks; and upgrades to The Haven Courtyard and Sundeck with a new look including more shaded areas, cabanas and lounge chairs.
Throughout the course of the refurbishment programme, a total of seven additional ships will go into dry dock for both guest-facing and technical enhancements: Pride of America and Norwegian Sun in spring 2016; Norwegian Dawn in summer 2016; Norwegian Spirit, Norwegian Sky and Norwegian Pearl in winter 2017; and Norwegian Jade in spring 2017.
As the innovator of freedom and flexibility at sea with no set dining times and up to 28 dining options per vessel, Norwegian understands that dining is central to guests’ holiday experience. Therefore, the line is continuing to expand investment in the onboard culinary programme, to create exceptional experiences, from gourmet meals to superb service.
New for 2016, all ships in Norwegian’s fleet now offer upgraded complimentary dining room menus and the addition of optional à la carte priced items in the main dining rooms, such as grilled lobster tails and surf and turf entrees, providing guests additional choices and tastes to create their ultimate dining experience. The new complimentary dining menus offer an increased variety – featuring appetisers, soups and salads, featured entrees, and desserts – and have been carefully developed by Norwegian’s culinary team with a focus on balancing popular traditional dishes like prime rib, chateaubriand, rack of lamb and escargot with current dining trends and heightened guest expectations. New offerings include more seafood selections such as fresh grouper, along with contemporary dishes like shrimp ceviche, seared Atlantic scallops with fennel puree, and braised beef short ribs.
Beginning on 31 January Norwegian will also be expanding the new speciality dining menus that debuted on Norwegian Escape across the fleet. The introduction of these new enhanced menus at the line’s signature speciality restaurants - Cagney’s Steakhouse, Le Bistro and La Cucina - along with new offerings at Moderno Churrascaria and Teppanyaki, will further elevate guests dining experience with more options and new flavours. The menus include traditional French favourites at Le Bistro such as Bouillabaisse, pan-seared jumbo bay scallops and veal medallions with sauce morel, and a more robust menu at La Cucina featuring antipasti, risotto and traditional secondi courses like Osso Buco alla Milanese or pan-seared sea bass filet. These new menus will be offered on Norwegian Breakaway as of 31 January; Norwegian Getaway on 14 February; Norwegian Epic on 6 March; Pride of America after her dry dock on 15 March; Norwegian Gem on 1 April; and Norwegian Dawn after her dry dock in June.
In addition to the new menus, Norwegian is also further expanding training and certification for the fleet’s culinary and dining teams. All Executive Chefs, Executive Sous Chefs and other culinary staff are certified by the American Culinary Federation (ACF). Established in 1929, ACF is the premier professional chefs’ organisation in North America with more than 17,500 members in nearly 200 chapters nationwide. In addition to excellence in the kitchen, the line is working toward a certified service training programme to include all guest-facing positions and three new training and development centres have opened across the globe to help train crew members prior to boarding ships, so they are immediately able to provide excellent service as soon as they step onboard.
Guests should also expect to see the expansion of popular existing partnerships with culinary experts for food and beverage outlets on board. More details and specific information will be shared closer to each ship’s dry dock date.
Norwegian has further expanded plans for the line’s privately-owned destinations including the development of the Caribbean’s premier resort-style experience at Harvest Caye, Belize. This spectacular resort-style port of call will feature an expansive pool, exclusive beach, shallow lagoon for water sports, private luxury cabanas and many more exciting features, all in the richest ecosystems in the region with a diversity of flora and fauna that is core to the Harvest Caye experience.
Considerable new features are also in store for the Norwegian private Bahamian island, Great Stirrup Cay. The island was recently enhanced in 2014 and will debut several new offerings and high quality amenities for guests by spring 2017. Specific details will be announced later this year, and guests should expect to find experiences on the island that complement those found on board Norwegian’s ships, including private spaces, luxury relaxation areas, multiple food and beverage outlets and interactive activities.
- 17th February 2016
- Chris Leviston