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Royal Caribbean is asking the question: If a picture is worth a thousand words, what if it was possible to ‘hear’ what a photo sounds like? In a move that the cruise line claims will redefine photo albums, Royal Caribbean has designed and built a first-of-its-kind tool that transforms travellers’ most memorable photos into a shareable soundtrack with a video to match.


More than a year in the making, SoundSeeker has been launched as a groundbreaking, patent-pending digital experience powered by artificial intelligence (AI). The new tool is specifically designed to use machine learning to seamlessly create original soundtracks based on the content of each photograph. By simply visiting www.SoundSeeker.com, users can upload three photos of their choice. Those photos are then analyzed using AI based on colour, landscape, backdrop, emotion, body language and facial expression. SoundSeeker then turns them into a shareable and one-of-a kind soundtrack of some of the most brag-worthy moments during a cruise. Fans can follow along on Royal Caribbean’s social channels and by searching #SoundSeeker.


Royal Caribbean teamed up with experts from Berklee College of Music and technologists from around the world to create the unique song generator. The AI in SoundSeeker uses Google Cloud Vision to identify objects, facial expressions and colours in a user’s photo by referencing the roadmap developed by the leaders in music theory at Berklee. SoundSeeker then finds the musical elements corresponding to each mood in the photo to compose a genuinely distinct audio and visual photo album. The tool is equipped to generate more than one million unique tracks, based on custom base tracks, composed exclusively for the cruise line.


SoundSeeker is the latest in a long line of technological advancements introduced by Royal Caribbean that has pioneered a number of technological ‘firsts,’ including: SeaSeeker - a custom-engineered scuba mask for Snapchat Spectacles; VOOM - the fastest internet at sea; Virtual balconies, giving interior rooms a view; RFID technology; cocktails served by robots at the Bionic Bar; and a mobile app that boasts smart features like expedited arrival and X-ray vision into behind-the-scenes areas of the ship.


Royal Caribbean continues to evolve its ships and experiences – onboard and on land – to excite the most tech-savvy travellers. If this new concept of keeping your memories of an unforgettable cruise appeals to the nerd in you then all you just have to enlist is call our team on 0800 484 0370.

  • 16th October 2018

Gary Buchanan

Edinburgh-born Gary Buchanan has been a travel writer for over 30 years. He has been a specialist cruise writer for 25 years contributing to leading British publications including national newspapers and consumer magazines. He is the author of five books about cruising and spends over seven months every year at sea sailing the world’s oceans.