Saga Cruises - Generations

New research reveals that the Saga generations are more carefree and significantly less self-conscious than today’s Gen Zs. Just 22% of over 50s said they cared what others think about them, compared to 70% of people aged 18-24 worrying about these matters. The research also reveals how both over 50s and 18-24 year olds share the desire to try new things - both in their social life as well as with holiday choices - with almost a third saying they regularly step out of their comfort zone. However, it was the older respondents that displayed a less conformist attitude than younger ones.

Saga Cruises, who recently named their new boutique ship - Spirit of Discovery, commissioned the research to explore attitudes across the generations to trying new experiences or exploring new destinations. The fact those younger generations said they were more self-conscious than their parent’s generation may explain why when it comes to trying something new, it’s their parents that are setting the trend and shaking off ageist stereotypes.

With the freedom that comes with not caring what others think, almost nine in ten (88%) of today’s ‘boomers’ seize the opportunity to try new things. A third said they have tried a new cuisine or have travelled to a country they haven’t visited before and one in ten said they have attended a live event that’s new to them. Saga released the research results at the same time as introducing Jools Holland as the ‘face’ of ‘The Club by Jools’ restaurant and bar on board Spirit of Discovery which has been inspired by the great cabaret lounges of the 50s.

Nigel Blanks, Chief Operating Officer of Saga Cruises commented, “This desire to try new things comes as no surprise to us. Our guests have told us that they want colour and experiences, their life is not beige.  They have asked us to challenge them, to take them to exciting and adventurous places and help them experience something new. With our new boutique cruise ship, Spirit of Discovery, we are doing just that. This ship is a game changer for us and our guests, we have tried to deliver the wow-factor at every turn and fill the ship with elements that people would not expect from Saga.  Having grown up with Jools Holland’s music, he seemed the perfect person to align ourselves with.”

Since 1997 Saga have been refining the adults-only cruise experience. No doubt the reason for the company’s popularity is the fact that there is so much is included in the price. Wine at lunch and dinner, free bottled water on excursions, gratuities and bar service charges are all included, so too is all speciality dining, Wi-Fi and shuttle bus transfers from the ship to the centre of the port town or city. Another unique feature is the complimentary Chauffeur Service for passengers living up to 250 miles from their departure port; as an alternative there’s free parking at the port, domestic flights, as well as rail and coach options.